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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief. Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy. A note from the editors: We are delighted to present an excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, ).

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Most likely you do some already, but if you’re like me, you could do many more. Books by Erin Kissane. That being said, I finished the book knowing more about content strategy than when I started. The task was to somehow fix the user experience for 50, pages of wiki content, web content, Twitter posts, technical documentation, knowledge base articles, kissxne more.

I read an advanced copy, so I’ve been planning to purchase one for a friend or peer in order to support the good folks at A Book Apart. I find it interesting that despite the love of content, content strategists do not produce it they steategy shape and steer it. Jason is a tech entrepreneur and talent expert. I have to wonder whether content strategists frequently run across this dilemma. I particularly jived with this book because Kissane also comes from an editorial background with a shared weakness for the Chicago Manual of Style.


I’m a designer first and a content strategist second or maybe third or fourthand I found Kissane’s writing clear, compelling, and useful. Kissane’s book is an cohtent quick read that covers the subject fully and highlights the unique value of the of the content strategist. This year I’m shifting a bit from user education to user awareness, so content strategy seems to be staring me in the face. Sadly, this is absent, at least in any real way from this book as well.

Also, there’s almost nothing included on HOW to create a good content strategy, erln real life examples, etc. Before joining Brain Traffic, I was an indie content specialist, the editorial director of Happy Cog Studios, and a freelance writer and editor.

The Elements of Content Strategy – Erin Kissane – Google Books

If you want to learn more, read The Elements of Content Strategy. Other books in the series. The paperback copy that I borrowed from Adam is simply covered in sticky note flags that I must now transfer to the ebook he gave me.

It’s mostly about the kinds of people tha This book is not for people working in this field for more than a year or so. Are You Looking for a Job?

Book Review: Elements of Content Strategy, by Erin Kissane | I’d Rather Be Writing

There’s very little included about how to do a good job in creating a strategy and really good content. In about 75 pages, she lays out the principles of content strategy, traces its origins, and then outlines her methodology for doing content strategy. If you read this book, you’ll understand why content strategists should not also be made to do your copywriting bidding. But it does make sense to distinguish between content creation and the planning around the content the meta-content content?


The Elements of Content Strategy

It took me two hours to read. Apr 11, Donovan Richards rated it really liked it. If you like books and love to build cool products, we may be looking for you.

contejt I was thinking is giving it 3 stars because I didn’t really get the feeling of learning much. Good Content “Good Content is Useful” “Define a clear, specific purpose for each piece of content; evaluate content against this purpose.

What is a content template? A good way to deal with this is to have experts review the content after it is written by others.

Here it becomes the center piece. I help people plan for, design, make, publish, and maintain really good content online. May 05, Daniel Aguilar rated it really liked it Shelves: Refresh and try again.

It’s a straight forward read that doesn’t try to sell anything, and doesn’t claim to do anything that it doesn’t. As the software industry moves from this, and content teams follows, a good deal of consideration will need to be given. Could there be a third way?