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Enlightened Experimentation: The New Imperative for Innovation; Stefan Thomke ; Harvard Business Review, Feb. , pp. This article, by a Harvard. Harv Bus Rev. Feb;79(2) Enlightened experimentation. The new imperative for innovation. Thomke S(1). Author information: (1)Harvard Business . Enlightened Experimentation: The New Imperative for Innovation by Stefan Thomke Experimentation lies at the heart of every company’s ability to innovate.

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Also, mistakes often occur when you don’t control variables that could diminish your ability to learn from the experiments. When variability can’t be controlled, allow for multiple, repeated trials.

Learn about fresh research and ideas from Harvard Business School faculty. Combine New And Traditional Technologies Do not assume that a new technology will necessarily replace an established one.

The challenges are managerial as well as technical: Today’s new technology might eventually replace its traditional counterpart, but it could then be challenged by tomorrow’s new technology.

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Organize For Rapid Experimentation Examine and, if necessary, revamp entrenched routines, organizational boundaries, and incentives to encourage rapid experimentation.

Enlightened Experimentation: The New Imperative for Innovation. – Free Online Library

Determine what experiments can be performed in parallel instead of sequentially. But achieving that requires a thorough understanding of the link between experimentation and learning.

Acknowledge the trade-off between cost and fidelity. Don’t forget the basics of experimentation.

Interested in improving your business? Sign up for our weekly newsletter. High-fidelity experiments typically more expensive are best suited later to verify the product. Fail Early And Often, But Avoid Mistakes Embrace failures that occur early in the development process and advance knowledge significantly.

Enlightened experimentation. The new imperative for innovation.

Remember that new technologies emerge and evolve continually. Do not assume that a new technology will necessarily replace an established one. Parallel experiments are most effective thomie time matters most, cost is not an overriding factor, and developers expect to learn little that would guide them in planning the next round of experiments.

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New technologies such as computer simulations not only make experimentation faster and cheaper, they also enable companies to be more innovative.

In the past, the high cost of experimentation has greatly impacted many firms’ ability to successfully innovate. Consider using small development groups that contain key people designers, test experimentxtion, manufacturing engineers with all the knowledge required to iterate rapidly. Usually, new and traditional technologies are best used in concert. HBS associate professor Stefan Thomke explains.

The Essentials for Enlightened Experimentation

Experiments of lower fidelity generally costing less are best suited in the early exploratory stages of developing a product. The challenges are managerial as well as technical:. Well-designed tests have clear objectives what do you anticipate learning?